The City of Port Phillip

Strategic Plan 2023 to 2028 & Reference Group TOR

Final St Kilda Esplanade Market Strategic Plan 2023 to 2028 

The Strategy describes the context, strengths, challenges, and opportunities for the St Kilda Esplanade Market for the period from 2023-2028.

The Strategy reinforces the Market’s identity as a makers’ market and sets out three key priorities, which are to:

  • continue to make the Market a ‘market of choice’ for stallholders and visitors
  • ensure a positive market experience by improving amenities, activations, and infrastructure over time
  • increase visitor numbers and Market profile through marketing and communications.  

Adopted at Meeting of the Port Phillip City Council - Wednesday, 4 October 2023

St Kilda Esplanade Market Strategy, Annual Report, Terms of Reference and Recommendations for the Reference Committee (PDF 378KB) – Report 12.2
Attachment 1: St Kilda Esplanade Market Annual Report 2022/23 (PDF 13.9MB)
Attachment 2: Draft St Kilda Esplanade Market Strategic Plan 2023- 28 (PDF 325KB)
Attachment 3: St Kilda Esplanade Market Reference Committee Terms of Reference (PDF 148KB)
Attachment 4: St Kilda Esplanade Market Customer Survey Report 2023 (PDF 801KB) 
Attachment 5: St Kilda Esplanade Market Reference Committee Recommended Applicants (CONFIDENTIAL)

St Kilda Esplanade Market Reference Group

The City of Port Phillip has managed the St Kilda Esplanade Market since 2010.

As part of its commitment to good governance and community participation, the City of Port Phillip has a St Kilda Esplanade Market Reference Group.

The purpose of the St Kilda Esplanade Market Reference Group is to receive updates on the market progress and challenges. Where required support and provide feedback in relation to:

  • St Kilda Market Esplanade Market Marketing Plan 
  • Strategic Plan directions
  • Communication mechanisms with stallholders
  • Early updates on Annual budget changes, including stall fees
  • Understand and support market policy and permit conditions with other stallholders
  • Be active on social media to promote the market and encourage other stallholders
  • Accept that there is no ability to change Council parking conditions