The Strategy describes the context, strengths, challenges, and opportunities for the St Kilda Esplanade Market for the period from 2023-2028.
The Strategy reinforces the Market’s identity as a makers’ market and sets out three key priorities, which are to:
- continue to make the Market a ‘market of choice’ for stallholders and visitors
- ensure a positive market experience by improving amenities, activations, and infrastructure over time
- increase visitor numbers and Market profile through marketing and communications.
Adopted at Meeting of the Port Phillip City Council - Wednesday, 4 October 2023
St Kilda Esplanade Market Strategy, Annual Report, Terms of Reference and Recommendations for the Reference Committee (PDF 378KB) – Report 12.2
Attachment 1: St Kilda Esplanade Market Annual Report 2022/23 (PDF 13.9MB)
Attachment 2: Draft St Kilda Esplanade Market Strategic Plan 2023- 28 (PDF 325KB)
Attachment 3: St Kilda Esplanade Market Reference Committee Terms of Reference (PDF 148KB)
Attachment 4: St Kilda Esplanade Market Customer Survey Report 2023 (PDF 801KB)
Attachment 5: St Kilda Esplanade Market Reference Committee Recommended Applicants (CONFIDENTIAL)
St Kilda Esplanade Market Reference Committee
The City of Port Phillip has managed the St Kilda Esplanade Market since
2010 and reports to a Reference Committee that meets quarterly.
As part of its commitment to good governance, quality decision-making, and community
participation, the City of Port Phillip has a St Kilda Esplanade Market Reference
Committee (Reference Committee). Terms of Reference (ToR) 2023 to 2025
The Reference Committee provides feedback on the strategic direction of the Market,
the implementation of this direction, development of the marketing and advertising
strategy, on communication mechanisms with stallholders, community and other
stakeholders and on business and operational planning.